Working with the Media
Talking About Your Work
Social Media & Online Networking
CUNY Services & Resources

Explore these tip sheets, guides and articles to learn more about engaging with the media, crafting lay-friendly and engaging talking points about your scientific discoveries, and getting support from the communications team at The Graduate Center.

Working With the Media

Media Training
Need help fine tuning your interview skills and messaging complex science to lay audience? We can help. Send us a note if you’d like to schedule one-on-one media training.

Science Media Databases of STEM Experts
The following databases provide science writers and other journalists with access to a variety of experts in STEM fields. If you are interested in engaging with media through story interviews and media briefings, submit your information to the ones that fit your profile and interests.

  • SciLine – AAAS’ database of science experts for journalists
  • Diverse Sources – a database dedicated to promoting the voices and expertise representing a broad range of ethnicities, races, gender and sexual identities, socio-economic status and physical differences
  • Expert Finder – a database of faculty experts in a variety of disciplines
  • Women In STEM – Created by the professional advocacy organization 500 Women Scientists, this database focuses on increasing the expert voices and representation of women scientists in the media
  • She Source – Created by the Women’s Media Center, this service provides journalists with access to women who can provide expertise and analysis across a broad range of issue areas, including the sciences

Guide: Working with Journalists – Media Interviews
“Interviews with reporters can be intimidating. Prepare remarks ahead of time and anticipate likely questions to boost your confidence before an interview.”
From the American Association for the Advancement of Science (AAAS) Communication Toolkit

Guide: Working with Journalists – TV & Radio Media Tips
“Radio and TV interviews can be exciting, but they require a little more preparation than interviews for print stories. Practice speaking slowly, enunciating, making eye contact, and other non-verbal behavior/body language, to help you sound and look natural on the radio or TV.”
From the American Association for the Advancement of Science (AAAS) Communication Toolkit

Guide: Working with Journalists – Tips for Scientists Communicating with the Press
Science journalist Bethany Halford offers tips and advice from her 14-year career to scientists communicating with the press.
From the American Association for the Advancement of Science (AAAS) Communication Toolkit

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Talking About Your Work

Tip Sheet: Communicating Science to the Public (PDF)
Rules for communicating your scientific research to the general public whether you’re speaking or writing

Tip Sheet: Engaging All Audiences with Science (PDF)
Key concepts and ideas for reflecting on your STEM experience through the eyes of your audience

Worksheet: Creating Your Talking Points (PDF)
Five questions to help you develop a concise, lay-friendly explanation of your scientific research. Includes a real-life example for reference.

Worksheet: Developing Your Elevator Pitch (PDF)

Worksheet: Prepping for an ASRC Science Café Talk (PDF)
Designed to guide scientists who plan to participate in the ASRC’s weekly Science Café Talks, during which researchers have about 5 minutes to explain their work to a mixed audience of varying backgrounds, completing this worksheet may be a helpful exercise for other situations in which you will need to communicate with the general public.

Guide: Writing an Op-Ed
“Consider writing a newspaper op-ed, or opinion story, which can be an effective channel for direct communication with the public, in order to achieve specific public engagement with science goals. Op-eds provide a forum for injecting scientific information and/or viewpoints into a pressing issue, or to advocate for a specific policy aim.”
From the American Association for the Advancement of Science (AAAS) Communication Toolkit

Tool/Service: Science Sketches
Science Sketches are short, accessible videos — made by scientists — about scientific research across the globe. Browse the videos on this site for inspiration, then use this guide (PDF) to create and submit your own.

Video Inspiration: 5 Levels
In this video series from WIRED, an expert explains complex subjects in five levels of complexity. Use these videos as a guide for translating your research to a wide ranger of audiences.

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Social Media & Online Networking

Presentation title slide: Using Social media to promote your research

Slideshow: Social Media for Promoting Research

Created by Coralie Carlson, Social Media Coordinator, The Graduate Center, CUNY

Download the Presentation

Twitter Accounts to Follow

Hashtags to Use

Note that each word in a hashtag should be capitalized for screen reader accessibility.


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CUNY Services & Resources

Resources at The Graduate Center, CUNY

Mina Rees Library
The Graduate Center Library is the hub of CUNY’s scholarly production. The library’s print collection primarily supports the Graduate Center curriculum, while the library’s digital resources, active reference and instruction services, and robust resource sharing support faculty and graduate research.

Teaching and Learning Center
The TLC prepares new college teachers for their entry into the classroom, guides developing teachers as they refine their practices, and helps experienced teachers think through how to best apply what they’ve learned in the next stages of their careers, whether those careers be inside or outside the classroom.

The Writing Center
The Writing Center assists current and past graduate students in the cultivation of advanced skills and habits with respect to both their research and their writing through individual consultations, workshops, and other programming.

Research and Sponsored Programs
This office is the central administrative unit for overseeing GC applications for, and awards of, governmental and foundation funding. The RSP is ready to answer questions about proposal preparation, submission, and administration for the entire GC community.

Office of Career Planning and Professional Development
This office supports GC students in exploring and understanding career paths and achieving their professional goals. Services include career advisement, writing support, events and workshops, and digital resources.

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